MACHINE
Video

MACHINE is a video project that grew out of an experiment in pedagogy regarding postmodern social theory. In the classroom, partner Jon Epstein noticed that his students had trouble grasping elements of the postmodern culture from the page when it was actually unfolding around them inthe media.

MACHINE is a critique of postmodern media society - a McLuhanistic media text for the electronic culture. The viewer is exposad to a media text consisting of appropriated clips from the surrounding mediascape,creating narratives on video war, commodified identity, and the detachment of the electronic self.

A key note is that MACHINE is a subversive text. Its original installation space was university curricula throughout the United States, and not the gallery.