The New Verisimilitude

The Net is the new verisimilitude. (The) image is central, and any obfuscation of the image disrupts the system of truth that has been inscribed in the digital culture, as the representation of the real in that milieu now supplants any possible material referent. The brand name is the aestheticization of the real; any mega-corporation such as Disney has taught us this. And such practices reify the homogenizing effect of capital, as any dilution or disruption of brand identity also creates breaches in the cycle of consumption. Efficiency is lessened and maximization of profits not realized. In the economy of symbols, any deviation from the mass-produced image is the denial of 'truth', or irruption of the product, or the 'aestheticization of the truth'. This is the necessity for control of content in a cyberspace dominated by agendas of capital.