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A number of projects have used strategies of confusion as a method of critical inquiry, including Sainsbury, 7-11.org, gatt.org, and plagiarist. Each of these installations differs slightly in their mode of delivery, but still play with legal ambiguity and brand recognition in regards to 'fair use' and parody in their critical strategy. The Sainsbury hoax [14] created by Irational.org, a collective of artists which includes Heath Bunting and Rachel Baker, played on the image of that company's customer "Reward" card system. The commercial site itself was not hacked, but mirrored with slight modifications to reflect logos of the various artists, but still maintained the 'feel' of the online catalog. Internet users logging onto search engines would find the site, and promptly applied for the card without any inkling of the hoax. In response, Sainsbury filed a Cease and Desist order addressing the issue of the mock site. The notice is amusing not only in its awkward grammatical execution, but the letter from the legal firm alluded to forms of intellectual content abuse itself. The company had difficulty in pursuing litigation against the artists, whose identities were often in a state of flux. The site is still online in archive form.
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