ETOY

For over six years, the anonymous agents of etoy [24] have explored the role of corporate power in Western society through the construction of an intellectual product based almost entirely around the corporate image. Bald-shaven and clad in orange jackets, the Teutonic quartet base themselves in a large orange container called 'The etoy.TANK", and mirror corporate culture through the issuance of shares and the interchangeability of the 'Agents'. Illustrations of this cultural critique shown up in interviews where during commercial breaks etoy.AGENTS switched places and continued the conversation, frequently with no awareness on the part of the on-air personality. The etoy.ANTICS have been the fodder for discussion and controversy throughout Europe's e-culture including high-profile technological arts festivals like Ars Electronica. These tactical engagements fit with the information culture's narrative of economies of symbolic exchange, and mimics the inflated perceptions that surround the stock markets that are based on expectations and perceptions.