Colonization of the New World (DOS Kapital)

The new colonizing force of the 21st Century is an all pervasive, or Hyper-capitalism, (1) which fulfills all desire by inventorying, quantifying and exploiting 'need' to create a homogenous mass culture of production and consumption of corporate signs. It is an extension of 20th Century materialist culture, spurred on by the explosive forces created by the confluence of globalization, international capitalism and fin de millennium technological expansion. This cycle of production permeates all aspects of society from the cradle to the grave, due to the necessity of unchecked capitalism's complete development within the international milieu. Multinational conglomerates construct complete consumer cultures for the purpose of mass consumption of their brands of food, entertainment, art, clothing, or transportation without requiring the consumer to leave the safety of the corporation's influence. Thus, coordinated marketing strategies homogenize the market and the audience by channeling signs through the combined experience of consumption and reinforcement of the company's signifiers. The effect of creating a 'pure' experience of production and consumption systematically unifies global economies of symbolic and material exchange. Producer and receiving audience for the interchange of material and aesthetic property are combined into a 'New World Order' of a single consumer community. But then, 'It's a small world after all', isn't it?