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7-11.org
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Another
example of the tactics of obfuscation, Vuk Cosic's 7-11.org [15]
mimicked the popular American convenience store's website structure
as a framework for a 'convenient' place for artists to exchange
information.
7-11.org
was intended as an agora for artists to communicate through, much
as the local 7-11's in the States were frequently neighborhood
focal points of social interaction. The site included
thinly modified attributes form its progenitor, including a link
to address customer complaints to a customer service representative,
Keiko Suzuki (herself an appropriation). In like fashion, the
Southland Corporation failed to see the irony in Cosic's parody,
and still cried foul for diluting the 7-11 brand identity. The
sensitivity of the Southland Corporation, and corporate culture
in general, to derivative parody signifies the necessity of homogeneity
in the production of signs within the informational mediascape,
and likewise signals the use value of the image in the economy
of bits. |
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